Marketing & Growth Leader

Hi I'm Matthew, I've successfully managed multi-channel marketing efforts, including paid media, SEO, and content marketing. My approach combines market insights with the latest digital tools, allowing me to adapt quickly to changing trends and business needs.

12+ Years of Experience

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Areas Of Expertise

With over a decade of experience in marketing, I specialize in creating strategic, data-driven campaigns that deliver results.

Brand Strategy

Developing comprehensive brand positioning and go-to-market strategies that resonate with target audiences.

Digital Marketing

Creating and executing multi-channel campaigns across social, email, content, and paid advertising.

Customer Engagement

Building authentic connections through personalized experiences and community-driven initiatives.

Marketing Analytics

Leveraging data insights to optimize campaign performance and maximize ROI across all channels.

Featured Projects

With over a decade of experience in marketing, I specialize in creating strategic, data-driven campaigns that deliver measurable results.

North America GTM Launch

Manufacturing: B2B & B2C

Responsible for the full go-to-market marketing strategy for Scout Campers, a premium slide-in camper brand. Owned brand, content, partnerships, website, and demand strategy in close alignment with sales. Built and scaled a high-performing marketing organization from a solo function to a multi-disciplinary team of 8 direct reports and contractors, supporting multiple successful product launches.

Within The First 12 months:

1,000+ Pre Orders

150k Engaged Audience

0$->35M in sales

Retail & Brand Reposition

Retail & ECommerce

Led strategic initiatives for Secret Location, a luxury retail and e-commerce brand, focusing on diversifying their existing clientele and expanding global e-commerce sales. Optimized customer journeys and messaging through data-driven analysis of user behavior, while driving growth via strategic partnerships and in-store events. Delivered a cohesive omni-channel experience that strengthened the brand’s premium but approachable positioning and supported sustained revenue growth.

Results

28% YoY sales growth

80% lift in E-comm sales

Drove 30% increase of foot traffic

Brand Repositioning & Relaunch

Manufacturing: B2B & B2C

Old Version

New

Led the brand and re-launch for Adventurer Manufacturing. Directed the brand identity refresh, including logo redesign, website separation, and cohesive execution across all touchpoints, positioning the brand for increased lead acquisition while decreasing CAC.

Within The First 8 months:

50% Increased MQL's

30% Decrease CAC

3 New Websites

Brands I've Worked With

I’ve partnered with a range of organizations, from growing startups to established brands, supporting marketing initiatives across strategy, execution, and growth. Each collaboration was focused on delivering measurable impact while aligning with the unique goals and challenges of the business.

My Story

Hands-on marketing leader with global experience

Get to Know Me

I’ve been passionate about marketing from an early age, fascinated by what drives results—whether it’s resonant content, audience behavior, or platform algorithms. My hands-on approach has allowed me to craft and execute successful campaigns while leveraging a variety of strategies to maximize impact.

After university, I broadened my perspective by working internationally across Australia, Indonesia, Canada, and the United States, gaining valuable experience in execution and team leadership.

What truly drives me is supporting others—my family, friends, and the professionals I have the privilege to mentor. Servant leadership is at the core of how I work, helping teams and individuals grow while delivering results.

Let's Connect

Looking for a strategic marketing partner or discussing new opportunities? I'd love to hear from you.

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For project and career opportunities

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